StoreXpo Keynote Seminar:
The Brand Promise:
Connecting With Your Customer through
Marketing, Store Environment, and Online
NADI First Vice President Michael Cape,
Vice President of Brand Marketing, JC Penney

What does your brand stand for in the heart and mind of the consumer? Is your brand relevant to your customer's life? Does your brand make an emotional connection with your customer? Is your brand an inspiration?

Dec. 6, 2006 • 9:30 A.M.
Jacob K. Javits Center • New York City

With every brand, there is a brand promise, an expectation of the product you offer and the shopping experience consumers will have in-store and online. Michael Cape, vice president of brand marketing for JC Penney, will illustrate how to fulfill your brand promise through your marketing, product, pricing, store environment, web site, and customer service. These important consumer touch points will form your customer's commitment and loyalty to your brand and determine your future success.

Michael Cape was named vice president, director of brand marketing for JC Penney Corp., one of America's largest department store, catalog, and e-commerce retailers in January 2004. He is responsible for all national broadcast marketing in television and radio, national print advertising, in-store graphics, and visual, brand publicity, packaging, and gift registry.

Registration for this seminar is free with your StoreXpo registration. Visit the StoreXpo web site to register.

NOTE: To attend this session, you must also be registered to attend StoreXpo.
A badge is required for entrance to the session.